BGCHBG Website Soft Launch:

We will be testing the new improved BGCHBG website utilizing multiple steps to ensure functionality, ease of navigation, and smoothly and securely.

Our decision to roll out a soft-launching means launching our website without any formal declarations via generalized marketing, social media, or distributed communication.

This is an effective technique because it gives our team time to iron out issues. This allowed BGCHBG to control awareness of our new website and to a select few users, we can concentrate on the initial batch of issues we may encounter.

This effort was to discover simple issues like misspellings, or even initial analytics analysis to see if your new site improves your users’ experience.